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Brand New World

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Brand New World

By: Max Lenderman

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Rs 695.00

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Brand New World 9788184951325 Business & Management
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We live in a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing "BRIC" countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing across the planet. Drawing from over two years of extensive travel and research, award- inning creative director Max Lenderman shares groundbreaking marketing strategies and business models that every savvy marketer and corporate visionary needs to understand. Brisk, fascinating and a little shocking,Brand New Worldis both a window and a mirror into the future of global marketing. Brand New WorldMarket Facts: To combat piracy, Adobe released sponsored free versions of its software for in China. The Gillette logo appears next to the "cut" command. Xerox sponsors "copy"; Citibank subsidizes save"; and Tide funds "clear." QQ, a Chinese social networking site, boasts 300 million active accounts and a total revenue of $523 million-about four times higher than the revenues of Facebook. Similar to Los Angelenos, whose car payments can be three times higher than their rent, Russian teens often spend more on
Publication Date: 01/08/2010
Number of Pages: 100
Binding: Paper Back
ISBN: 9788184951325
Categories: Books Sale Chevron Pakistan Business & Management Non Fiction Online Book Bazar Up To 60%

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