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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyle
| Publication Date: | 22/10/2001 |
| Number of Pages: | 302 |
| Binding: | Paper Back |
| ISBN: | RP9780132618625 |
| Categories: | RP - Reference Books starting from Rs.100 50% OFF |
