Dear Booklovers! Deliveries might get delayed due to the expected thunderstorms in Sindh.

This is Marketing: You Can’t Be Seen Until You Learn To See By : Seth Godin

This is Marketing: You Can’t Be Seen Until You Learn To See
  • Views: 2185
  • Author: Seth Godin
    Publication Date: 15/11/2018
    Binding: Paperback
    Availability: Available For Sale
  • Rs 2095
  • Rs 1,780.75
  • 15%
    off
  • You Save: Rs 314.25
  • Due to constant currency fluctuation, prices are subject to change with or without notice.

The stock of this book is available and the order will take 1-2 working days to arrange the stock and process. if the stock runs out, you will get an intimation email on this.


Share

Tags: This is Marketing: You Can’t Be Seen Until You Learn To See, Law

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.


Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.


This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.


It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Book Details

Number of Pages: 288 Pages
Bar Code: 9780241370148
Publisher: Penguin Books

Write a review

Note: HTML is not translated!
    Bad           Good

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam iaculis egestas laoreet. Etiam faucibus massa sed risus lacinia in vulputate dolor imperdiet. Curabitur pharetra, purus a commodo dignissim, sapien nulla tempus nisi, et varius nulla urna at arcu.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam iaculis egestas laoreet. Etiam faucibus massa sed risus lacinia in vulputate dolor imperdiet. Curabitur pharetra, purus a commodo dignissim, sapien nulla tempus nisi, et varius nulla urna at arcuLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam iaculis egestas laoreet. Etiam faucibus massa sed risus lacinia in vulputate dolor imperdiet. Curabitur pharetra, purus a commodo dignissim, sapien nulla tempus nisi, et varius nulla urna at arcu. 

WhatsApp TawkTo Messenger