The Business Book (HB) By : DK

The Business Book (HB)
  • Views: 1191
  • Author: DK
    Publication Date: 03/02/2014
    Binding: Hardcover
    Availability: Available For Sale
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Tags: The Business Book (HB), Business & Finance

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

Book Details

Number of Pages: 352 Pages
Bar Code: 9781409341260
Publisher: Dk
Book
What's in the Box? 1 x The Business Book

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