Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

FREE SHIPPING on all orders of PKR 4000 and above

Use Promo Code: FS4K

cart-icon

cart-icon

Branded Entertainment

Branded Entertainment

Branded Entertainment

By: Jean-Marc Lehu


Publication Date:
Apr, 17 2007
Binding:
Paper Back
Availability :
Out of Stock
  • Rs 200.00

  • Rs 1,000.00
  • Ex Tax :Rs 200.00
  • Price in loyalty points :202

You saved Rs 800.00.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

We're offering a high discount on this book as it is slightly damaged

Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion.