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Designing Online Identities: Successful Graphic Strategies for Brands on the Web

Designing Online Identities: Successful Graphic Strategies for Brands on the Web

Designing Online Identities: Successful Graphic Strategies for Brands on the Web

By: Clay Andres


Publication Date:
Jan, 01 2002
Binding:
Paper Back
Availability :
In Stock
  • Rs 4,495.00

  • Rs 8,990.00
  • Ex Tax :Rs 4,495.00
  • Price in loyalty points :998

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Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.