PRACTICAL TIPS TO LEVEL THE BUSINESS PLAYING FIELD

The co-founder of HGTV shows how women can achieve their career goals by utilising her trademark technique of 'gamesmanship.'

Too long have women in the workplace been encouraged to cultivate soft, classically feminine work demeanours. If we live in a man's world, it's time for women to play the men at their game and beat them.

Packard's idea of gamesmanship allows women to do just this. Proceeding with good gamesmanship includes encouraging other women to compete outwardly instead of inwardly, cultivating the emotional distance necessary to succeed at work and understanding and replicating how male colleagues think.

Her ideas are fleshed out with insightful anecdotes from her own 30 years in business alongside thoughtful passages from other female entrepreneurs. These include missives from Ellen Kullman, Chairman and CEO of DuPont, Veronica Hagen, CEO of Polymer Group and Colleen Repplier, President of Tyco International.

Encourages women to develop skills in competing, handling loss, maintaining emotional distance, thinking tactically and adding excitement to their careers.