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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

By: N/A


Publication Date:
Nov, 30 -0001
Binding:
Paper Back
Availability :
In Stock
  • Rs 1,197.50

  • Rs 2,395.00
  • Ex Tax :Rs 1,197.50
  • Price in loyalty points :755

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Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.