Outreaching India 70%

Outreaching India 70%

Outreaching India 70%

By: Gautam Chatterjea

Publication Date:
Sep, 15 2005
Paper Back
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The growing eminence of the rural market gets highlighted by the fact that it accounts for half the total market for FMCG and durables like TV set, fan, pressure cooker, bicycle, washing soap, blade, tea, salt and toothpowder. The striking part is that the rural market for consumables is growing at a faster pace than the urban centers.