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From Tribe to Facebook: The Transformational Role of Social Networks

From Tribe to Facebook: The Transformational Role of Social Networks

From Tribe to Facebook: The Transformational Role of Social Networks

By: Jamal Sanad Al- Suwaidi
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Publication Date:
May, 01 2014
Binding:
Hard Back
Availability :
In Stock

  • Rs 825.00

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  • Ex Tax :Rs 825.00
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Meet others with similar views and often organize themselves into coherent groups (whether activist or not). Jamal Al-Suwaidi argues that social networks have led to a societal shift from a tribal mentality to that of a Facebook group mentality. Within the architecture of social networks, each group of users had its own common orientation and outlook - effectively forming an allegiance of its own. These 'virtual' allegiances combine with 'real' ones in order to characterize the new social structures of the twenty-first century. From Tribe to Facebook charts the impact of this trend in order to explore and analyze the potential outcomes of the accelerated development of social networks.