10 Ways To Screw Up An Ad Campaign

10 Ways To Screw Up An Ad Campaign

10 Ways To Screw Up An Ad Campaign

By: Barry H. Cohen


Publication Date:
Aug, 01 2006
Binding:
Paper Back
Availability :
In Stock
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Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract. With even modest advertising campaigns costing thousands of pounds, small businesses can't afford to make mistakes. "10 Ways to Screw Up an Ad Campaign" is a practical, no-nonsense guide to avoiding the most common pitfalls. The coverage includes: how to find the best agency or advertiser for your business; how to craft successful promotions; stretching your ad budget; and avoiding costly mistakes, and legal pitfalls. "10 Ways to Screw Up an Ad Campaign" shows readers how to out-advertise the competition, even when they can't outspend them.