Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Get Rs.500 Off on every purchase of. Rs.5000 & Above !

Promo Code : EIDI500

cart-icon

cart-icon

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

By: Fraser P.Seitel


Publication Date:
Sep, 17 2013
Binding:
Paper Back
Availability :
In Stock
  • Rs 1,271.25

  • Rs 1,695.00
  • Ex Tax :Rs 1,271.25
  • Price in loyalty points :1271

You saved Rs 423.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don’ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.