Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

By: Bob Garfield


Publication Date:
Mar, 07 2013
Binding:
Hard Back
Availability :
In Stock
  • Rs 2,195.00

  • Ex Tax :Rs 2,195.00
  • Price in loyalty points :2085

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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.