Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Get Rs.500 Off on every purchase of. Rs.5000 & Above !

Promo Code : EIDI500

cart-icon

cart-icon

International Retailing

International Retailing

International Retailing

By: John Dowson


Publication Date:
Jan, 01 1900
Binding:
Paper Back
Availability :
In Stock
  • Rs 431.25

  • Rs 575.00
  • Ex Tax :Rs 431.25
  • Price in loyalty points :546

You saved Rs 143.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details
Learn the how, when, and why of entering Asian markets. Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing: Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.