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The Power Of Co Creation

The Power Of Co Creation

The Power Of Co Creation

By: Francis J. Gouillart
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Publication Date:
Oct, 05 2012
Binding:
Paper Back
Availability :
In Stock

  • Rs 297.00

  • Rs 495.00
  • Ex Tax :Rs 297.00
  • Price in loyalty points :470

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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.