This book dwells on the effects of rapid industrial and technological changes upon the individual, the family, and society. Toffler’s look into the future in early 1970 is fascinating and his analysis of the impact that technology will wrought on society and individuals is as relevant today as it was then. Alvin Toffler may not be entirely objective in his evaluation of the phenomenon of future shock but he surely is a pioneer in the sense that he has identified the pulse of the 20th century techno society. Future Shock doubles up as a manual to understanding and interpreting in a general manner the phenomenon of urban, techno-driven American megacities. Future Shock, will most probably be treated as a seminal work in social psychology for a number of decades. Read this book not as a manual but as a rough guide to the techno society of today and tomorrow.