India Reloaded Inside Indias Resurgent Consumer Market

India Reloaded Inside Indias Resurgent Consumer Market

India Reloaded Inside Indias Resurgent Consumer Market

By: Dheeraj Sinha


Publication Date:
Sep, 18 2015
Binding:
Hard Back
Availability :
In Stock
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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!