About Face: The Secrets of Emotionally Effective Advertising

About Face: The Secrets of Emotionally Effective Advertising

About Face: The Secrets of Emotionally Effective Advertising

By: Dan Hill


Publication Date:
Aug, 01 2010
Binding:
Hard Back
Availability :
In Stock
  • Rs 1,121.25

  • Rs 1,495.00
  • Ex Tax :Rs 1,121.25
  • Price in loyalty points :1420

You saved Rs 373.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details
About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.