Success Mantras of BrahMos: The Path Unexplored

Success Mantras of BrahMos: The Path Unexplored

Success Mantras of BrahMos: The Path Unexplored

By: A. Sivathanu Pillai


Publication Date:
Aug, 18 2014
Binding:
Paper Back
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THIRUVANANTHAPURAM: Indo-Russian joint venture BrahMos Aerospace which has a production base here for supply of critical components to the space and defence industries, will focus on volumes rather than margins as it embarks on its ambitious growth plans. "It is our policy to satisfy our clients and work for the national good by doing volume business rather than focus on the margin", BrahMos CEO and managing director A Sivathanu Pillai said here, pointing to the analogy of WalMart, too, being a success story based on large volumes and thin margins.