Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

SUMMER SAVING! Get EXTRA 10% OFF on All Orders PKR 5000 and above

Use Promo Code: SUMMER10

cart-icon

United We Brand

United We Brand

United We Brand

By: Mike Moser


Publication Date:
Apr, 04 2003
Binding:
Hard Back
Availability :
In Stock
  • Rs 1,950.00

  • Rs 3,250.00
  • Ex Tax :Rs 1,950.00
  • Price in loyalty points :3088

You saved Rs 1,300.00.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.