Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

GET FREE SHIPPING on all orders of PKR 4000 and above

Use Promo Code: FS4K


Public Relations New Edition

Public Relations New Edition

Public Relations New Edition

By: Angela Murray

Publication Date:
Jan, 01 2005
Paper Back
Availability :
Out of Stock
  • Rs 565.25

  • Rs 665.00
  • Ex Tax :Rs 565.25
  • Price in loyalty points :665

You saved Rs 99.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.

Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.

Topics include:
- Planning a PR campaign
- Media relations
- Audience communication
- Sponsorship
- Entertaining and corporate hospitality
- Internal PR
- Specialist PR
- Evaluating success

Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.