We're offering a high discount on this book as it is slightly damaged

Newly appointed CEO BJBigdome struggles in his attempt to develop a strategy for effectively marketing his products Without a background in marketing Bigdome doesn't know who to turn to for reliable advice until a genie appears with solutions to all his most pressing quandaries It's the same genie responsible for earthshattering company turnarounds super marketing innovations and the success of headline CEOs Through ten succinct chapters the genie answers these ten fundamental questions: What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often? This simple handy book answers all these questions by