We're offering a high discount on this book as it is slightly damaged

To compete effectively for scarce and shrinking resources, managers need to have superior and persuasive communication skills. They need to know how to package their ideas into high-impact presentations. This innovative book provides simple, straightforward and practical approaches to effective business communication. A happy marriage of the best nuggets of scientific knowledge and `street-smarts', this power-packed guide tells you how to successfully: Create a high-impact presentation in five minutes Manage speech anxiety/stage fright Customize your message for different audiences Increase your credibility Design high-impact slides and overheads Persuade angry bosses and customers With its wealth of research-based examples, tips and exercises, this book is indispensable for product managers, marketing and sales executives, and advertising professionals. In fact, it will appeal to anyone who would like to thrive in the new business environment of today using the power of persuasion.