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Marketing for Hospitality and Tourism
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Rs 200.00
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An Indispensable Guide to Successful Marketing in the Hospitality Industry Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. This book explains the how and why of everyone's role in marketing as an integral part of the hospitality operation. The textbook's Internet site offers reinforcement of chapter material via student self-testing and contains links to key marketing and hospitality websites. Internet links are referenced throughout the book. Real-life industry examples are drawn from the authors' own experiences. A mini case opens each chapter with a description of an actual company situation, which can he resolved through an understanding of the chapter's content. Boxed marketing highlights provide practical insights into the cha
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