Battlecry: Winning the battle for the mind with a slogan that kills - (PB) By : Laura Ries

 Battlecry: Winning the battle for the mind with a slogan that kills - (PB)
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  • Author: Laura Ries
    Publication Date: 04/09/2015
    Binding: Paperback
    Availability: Out Of Stock
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Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words “Liberté, égalité, fraternité” rhyme and that’s one of the powerful techniques for creating a memorable slogan. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry.

Book Details

Number of Pages: 138 Pages
Bar Code: 9780984937097
Publisher: Ingram US
Book
What's in the Box? 1 x Battlecry: Winning the battle for the mind with a slogan that kills - (PB)

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