Do You Want to Keep Your Customers Forever? By : Joseph B. Pine II

Do You Want to Keep Your Customers Forever?
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  • Author: Joseph B. Pine II
    Publication Date: 02/03/2010
    Binding: Paperback
    Availability: PreOrder
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Book Details

Number of Pages: 96 Pages
Bar Code: 9781422140277
Publisher: Harvard Business Press

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