Strategic Intent By : Gary Hamel

Strategic Intent
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  • Author: Gary Hamel
    Publication Date: 21/06/2010
    Binding: Paperback
    Availability: PreOrder
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In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." 

Book Details

Number of Pages: 112 Pages
Bar Code: 9781422136546
Publisher: Harvard Business Press

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