For nearly forty years, Ashok Chopra has been responsible for publishing some of the biggest names in india: Khuswant Singh, Shobhaa De, Dom Moraes, Dominique Lapierre and Larry Collins are part of his illustrious list. In this candid and colourful memoir, Chopra brings his long experience to explain what works and what doesn't in the Indian market: Why do some books last when others don't ? Is there a winning formula for publishers and writers ? What do readers in India Want ?
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