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The Encyclopaedic Dictionary of Marketing (Response Books) By :

The Encyclopaedic Dictionary of Marketing (Response Books)
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    Publication Date: 20/04/2006
    Binding: Paperback
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In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and..

Book Details

Number of Pages: 352 Pages
Bar Code: RP9780761935018
Publisher: Response Books

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