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Principles of Advertising By : Monle Lee & Carla Johnson

Principles of Advertising
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"A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing

Book Details

Number of Pages: 346 Pages
Bar Code: RP9788176494007
Publisher: Viva Books

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