Sales & Marketing

Sales & Marketing

Sort By:

100 Great Pr Ideas 100 Great Ideas: From leading companies around the world


Are you looking for a great idea or some inspiration to make your PR and promotions more effective a..

Rs 1,040.25 Ex Tax: Rs 1,040.25

About Face: The Secrets of Emotionally Effective Advertising


About Face shows how 21st century advertising can realize success by being 'on-emotion' first and fo..

Rs 1,420.25 Ex Tax: Rs 1,420.25

Achieving Sales Success and Business Growth Winning in the Trust and Value Economy

by: Meridith Elliott Powell

If you want to be successful in this economy, the first thing to realize is just how incredibly diff..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Best Sellers: Because Everything is About Selling


An Potent Book capturing the Grass- Root concepts of selling, packaged in easy-to-read story that wo..

Rs 498.75 Ex Tax: Rs 498.75

Brand Anarchy Managing Corporate Reputation


As the media landscape looks increasingly diverse and anarchic, individuals, organisations and gover..

Rs 1,515.25 Ex Tax: Rs 1,515.25

Brand Immortality


Properly managed, no brand need decay and die - immortality is within the reach of all. If the right..

Rs 878.75 Ex Tax: Rs 878.75

Brand Sense Sensory Secrets Behind The Stuff We Buy


International business legend Martin Lindstrom reveals what the world's most successful branding com..

Rs 660.25 Ex Tax: Rs 660.25

Branding Your Business


The only way forward for business success is to create a memorable brand and fix it in the consumer’..

Rs 1,420.25 Ex Tax: Rs 1,420.25

Brands Under Fire


Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 850.25 Ex Tax: Rs 850.25



As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to..

Rs 1,040.25 Ex Tax: Rs 1,040.25

Buzz Real Life Lessons in Word of Mouth Marketing


Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as ..

Rs 755.25 Ex Tax: Rs 755.25

Category Killers: The Retail Revolution and Its Impact on Consumer Culture


Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenc..

Rs 2,588.75 Ex Tax: Rs 2,588.75

Customer Loyalty Guaranteed

by: Chip R. Bell

Although more products and services are available than ever before, companies are still sending out ..

Rs 617.50 Ex Tax: Rs 617.50

Distribution Channels Understanding And Managing Channels To Market


This accessible, rigorous new title explores the ways in which a business can succeed in its distrib..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Everything You Need to Know about Marketing


If you are already in marketing, and would like to be, or are intrigued to know just what goes on in..

Rs 375.25 Ex Tax: Rs 375.25

Get Real Selling


Shows salespeople what’s at the heart – and soul – of customer-success driven selling in 55 punchy c..

Rs 783.75 Ex Tax: Rs 783.75

Guerrilla Marketi Research Marketi Research


Guerrilla Marketing Research simplifies and clarifies the many misconceptions about market research ..

Rs 712.50 Ex Tax: Rs 712.50

Harvard Bune Riew On Thrivi in Emergi Markets

by: Harvard Business Review

Beat local companies at their game. If you need the best practices and ideas for gaining market s..

Rs 1,515.25 Ex Tax: Rs 1,515.25

High Impact Marketing That Gets Results


High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners..

Rs 997.50 Ex Tax: Rs 997.50

How to Become a Billionaire by Selling Nothing

by: Aditya Magal

An eccentric entrepreneur's dreams of success are stepped on when a billionaire stock investor with ..

Rs 565.25 Ex Tax: Rs 565.25

Market Like You Mean It Engage Customers Create Brand Beliersand Gn Fans for erything You Sell

by: Al Lautenslager

Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre ..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Marketers Toolkit The 10 Strategies You Need To Succeed Harvard Buness Essentials


Covering everything from customer programs to ad campaigns to sales promotions, this is every market..

Rs 1,230.25 Ex Tax: Rs 1,230.25

Mastering the Art of Selling DVD


Whether you want to sell homes, cars, financial services or an idea to your family or friend, follow..

Rs 1,135.25 Ex Tax: Rs 1,135.25

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era


The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4,037.50 Ex Tax: Rs 4,037.50

Principles And Practice Of Social Marketing An International Perspective


Principle & Practice of Social Marketing: An International Perspective..

Rs 1,092.50 Ex Tax: Rs 1,092.50

Real Time Marketing And PR


Launch effective real–time communications to win in today's always–on world Gone are the days when y..

Rs 2,897.50 Ex Tax: Rs 2,897.50

Rising TideLessons from 165 Years of Brand Building at Procter & Gamble


The history of brand innovation at Procter & Gamble, one of the most successful consumer goods c..

Rs 2,560.25 Ex Tax: Rs 2,560.25

Sell Like the BeMeeting Your Goal Is Easier Than It Looks


Use Schiffman’s Power of Twelve to Sell Like a Natural! The reality is that there are few "natural" ..

Rs 237.50 Ex Tax: Rs 237.50

Chat with us