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Sales & Marketing

Sales & Marketing


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Making the Sale 10%

Making the Sale

by: Fifty Lessons

The Lessons Learned SeriesWondering how the most accomplished leaders from around the globe have tac..

Rs 1995 Rs 1,795.50 Ex Tax: Rs 1,795.50

Public Sector Branding in Asia

by: Paul Temporal

What are the Rewards of Branding for Countries?How does National Branding affect Public Sector Brand..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

The Inner Lives of Markets: How People Shape Them – And They Shape Us

by: Ray Fisman

What is a market? To most people it is a shopping center or an abstract space in which stock prices ..

Rs 2395 Rs 2,275.25 Ex Tax: Rs 2,275.25

The Psychology of Selling: 10 Keys To Success In Selling

by: Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Winning at New Products: Creating Value Through Innovation 10%

Winning at New Products: Creating Value Through Innovation

by: Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers ev..

Rs 2950 Rs 2,655.00 Ex Tax: Rs 2,655.00

This is Marketing: You Can’t Be Seen Until You Learn To See 15%

This is Marketing: You Can’t Be Seen Until You Learn To See

by: Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, markete..

Rs 2095 Rs 1,780.75 Ex Tax: Rs 1,780.75

Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)

by: Philip Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effecti..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Sweet Spot How to Maximize Marketing for Business Growth

by: SINHA

What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

SOCIAL SELLING MASTERY

by: JAMIE SHANKS

A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Sales Mind 48 tools to help you sell

by: Helen Kensett

We're all selling something every day, whether at work or closer to home. But with advanced technolo..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Branded Nation The Marketing of Megachurch College Inc and Museumworld

by: Dreamland

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making th..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

Alibabas World How a Remarkable Chinese Company is Changing the face og Global Business

by: Porter Erisman

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO i..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

Brands Under Fire

by: Ivan Arthur & Kurien Mathews

Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

Why Women Dont Ask: The High Cost Of Avoiding Negotiation And Positive Strategies For Change

by: Linda Babcock

Did you know that by neglecting to negotiate her starting salary for her first job, a woman may sacr..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by: Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

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