Sales & Marketing

Sales & Marketing

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Making the Sale 10%

Making the Sale

by: Fifty Lessons

The Lessons Learned SeriesWondering how the most accomplished leaders from around the globe have tac..

Rs 1995 Rs 1,795.50 Ex Tax: Rs 1,795.50

Public Sector Branding in Asia

by: Paul Temporal

What are the Rewards of Branding for Countries?How does National Branding affect Public Sector Brand..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

The Inner Lives of Markets: How People Shape Them – And They Shape Us

by: Ray Fisman

What is a market? To most people it is a shopping center or an abstract space in which stock prices ..

Rs 2395 Rs 2,275.25 Ex Tax: Rs 2,275.25

The Psychology of Selling: 10 Keys To Success In Selling

by: Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Winning at New Products: Creating Value Through Innovation 10%

Winning at New Products: Creating Value Through Innovation

by: Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers ev..

Rs 2950 Rs 2,655.00 Ex Tax: Rs 2,655.00

This is Marketing: You Can’t Be Seen Until You Learn To See 15%

This is Marketing: You Can’t Be Seen Until You Learn To See

by: Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, markete..

Rs 2095 Rs 1,780.75 Ex Tax: Rs 1,780.75

Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)

by: Philip Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effecti..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Sweet Spot How to Maximize Marketing for Business Growth


What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25



A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Sales Mind 48 tools to help you sell

by: Helen Kensett

We're all selling something every day, whether at work or closer to home. But with advanced technolo..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Branded Nation The Marketing of Megachurch College Inc and Museumworld

by: Dreamland

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making th..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

Alibabas World How a Remarkable Chinese Company is Changing the face og Global Business

by: Porter Erisman

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO i..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

Brands Under Fire

by: Ivan Arthur & Kurien Mathews

Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

Why Women Dont Ask: The High Cost Of Avoiding Negotiation And Positive Strategies For Change

by: Linda Babcock

Did you know that by neglecting to negotiate her starting salary for her first job, a woman may sacr..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by: Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

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