Sales & Marketing

Sales & Marketing

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Making the Sale

by: Fifty Lessons

The Lessons Learned SeriesWondering how the most accomplished leaders from around the globe have tac..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Public Sector Branding in Asia

by: Paul Temporal

What are the Rewards of Branding for Countries?How does National Branding affect Public Sector Brand..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

The Inner Lives of Markets: How People Shape Them – And They Shape Us

by: Ray Fisman

What is a market? To most people it is a shopping center or an abstract space in which stock prices ..

Rs 2395 Rs 2,275.25 Ex Tax: Rs 2,275.25

Artificial Intelligence for Marketing: Practical Applications

by: Jim Sterne

Artificial Intelligence for Marketing starts with an overview of marketing analytics over time to se..

Rs 2795 Rs 2,655.25 Ex Tax: Rs 2,655.25

The Psychology of Selling: 10 Keys To Success In Selling

by: Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Winning at New Products: Creating Value Through Innovation 10%

Winning at New Products: Creating Value Through Innovation

by: Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers ev..

Rs 2950 Rs 2,655.00 Ex Tax: Rs 2,655.00

This is Marketing: You Can’t Be Seen Until You Learn To See

by: Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, markete..

Rs 2095 Rs 1,990.25 Ex Tax: Rs 1,990.25

You, Inc: The Art of Selling Yourself (Warner Business)

by: Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25


by: Philip Kotler

Suitable for undergraduate or graduate courses in marketing. This new edition has been completely up..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

The Ultimate Sales Letter Attract New Customers. Boost Your Sales: Attract New Customers, Get Face Time, Boost Your Sales

by: Dan S Kennedy

A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting throw..

Rs 750 Rs 712.50 Ex Tax: Rs 712.50

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by: Guy Kawasaki

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)

by: Philip Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effecti..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Sweet Spot How to Maximize Marketing for Business Growth


What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Services Marketing and Management

by: Audrey Gilmore

consideration of how services are conceptualized, designed and managed, creating the basis for a cle..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

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