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Sales & Marketing

Sales & Marketing


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Winning at New Products: Creating Value Through Innovation

by: Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers ev..

Rs 2950 Rs 2,655.00 Ex Tax: Rs 2,655.00

This is Marketing: You Can’t Be Seen Until You Learn To See

by: Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, markete..

Rs 1650 Rs 1,485.00 Ex Tax: Rs 1,485.00

You, Inc: The Art of Selling Yourself (Warner Business)

by: Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

Web [email protected] in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by:

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

High Impact Marketing That Gets Results

by: Ardi Kolah

High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Market Like You Mean It Engage Customers Create Brand Beliersand Gn Fans for erything You Sell

by: Al Lautenslager

Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre ..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Marketers Toolkit The 10 Strategies You Need To Succeed Harvard Buness Essentials

by:

Covering everything from customer programs to ad campaigns to sales promotions, this is every market..

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

The 25 Sales Skills They Don???t Teach at Business School 1st Edition

by:

Top-rated sales trainer Stephan Schiffman delivers the inside scoop on what the professors don't kno..

Rs 300 Rs 285.00 Ex Tax: Rs 285.00

Customer Loyalty Guaranteed

by: Chip R. Bell

Although more products and services are available than ever before, companies are still sending out ..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Corporate Blogging in India

by:

A first of its kind, this book is a sincere attempt to consolidate developments in the area of busin..

Rs 500 Rs 475.00 Ex Tax: Rs 475.00

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

by:

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenc..

Rs 2725 Rs 2,588.75 Ex Tax: Rs 2,588.75

Harvard Bune Riew On Thrivi in Emergi Markets

by: Harvard Business Review

Beat local companies at their game. If you need the best practices and ideas for gaining market s..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Sell Like the BeMeeting Your Goal Is Easier Than It Looks

by:

Use Schiffman’s Power of Twelve to Sell Like a Natural! The reality is that there are few "natural" ..

Rs 475 Rs 451.25 Ex Tax: Rs 451.25

Rising TideLessons from 165 Years of Brand Building at Procter & Gamble

by:

The history of brand innovation at Procter & Gamble, one of the most successful consumer goods c..

Rs 2695 Rs 2,560.25 Ex Tax: Rs 2,560.25

Brand Immortality

by:

Properly managed, no brand need decay and die - immortality is within the reach of all. If the right..

Rs 925 Rs 878.75 Ex Tax: Rs 878.75

Guerrilla Marketi Research Marketi Research

by:

Guerrilla Marketing Research simplifies and clarifies the many misconceptions about market research ..

Rs 750 Rs 712.50 Ex Tax: Rs 712.50

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