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100 Great Pr Ideas 100 Great Ideas: From leading companies around the world

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective a..

Rs 1,040.25 Ex Tax: Rs 1,040.25

About Face: The Secrets of Emotionally Effective Advertising

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About Face shows how 21st century advertising can realize success by being 'on-emotion' first and fo..

Rs 1,420.25 Ex Tax: Rs 1,420.25

Achieving Sales Success and Business Growth Winning in the Trust and Value Economy

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If you want to be successful in this economy, the first thing to realize is just how incredibly diff..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Best Sellers: Because Everything is About Selling

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An Potent Book capturing the Grass- Root concepts of selling, packaged in easy-to-read story that wo..

Rs 498.75 Ex Tax: Rs 498.75

Brand Anarchy Managing Corporate Reputation

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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and gover..

Rs 1,515.25 Ex Tax: Rs 1,515.25

Brand Immortality

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Properly managed, no brand need decay and die - immortality is within the reach of all. If the right..

Rs 878.75 Ex Tax: Rs 878.75

Brand Sense Sensory Secrets Behind The Stuff We Buy

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International business legend Martin Lindstrom reveals what the world's most successful branding com..

Rs 660.25 Ex Tax: Rs 660.25

Branding Your Business

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The only way forward for business success is to create a memorable brand and fix it in the consumer’..

Rs 1,420.25 Ex Tax: Rs 1,420.25

Brands Under Fire

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Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 850.25 Ex Tax: Rs 850.25

BUILDING STRONG BRAN

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to..

Rs 1,040.25 Ex Tax: Rs 1,040.25

Buzz Real Life Lessons in Word of Mouth Marketing

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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as ..

Rs 755.25 Ex Tax: Rs 755.25

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

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Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenc..

Rs 2,588.75 Ex Tax: Rs 2,588.75

Corporate Blogging in India

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A first of its kind, this book is a sincere attempt to consolidate developments in the area of busin..

Rs 325.00 Ex Tax: Rs 325.00

Distribution Channels Understanding And Managing Channels To Market

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This accessible, rigorous new title explores the ways in which a business can succeed in its distrib..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Everything You Need to Know about Marketing

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If you are already in marketing, and would like to be, or are intrigued to know just what goes on in..

Rs 375.25 Ex Tax: Rs 375.25

Get Real Selling

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Shows salespeople what’s at the heart – and soul – of customer-success driven selling in 55 punchy c..

Rs 783.75 Ex Tax: Rs 783.75

Guerrilla Marketi Research Marketi Research

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Guerrilla Marketing Research simplifies and clarifies the many misconceptions about market research ..

Rs 712.50 Ex Tax: Rs 712.50

High Impact Marketing That Gets Results

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High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners..

Rs 997.50 Ex Tax: Rs 997.50

How to Become a Billionaire by Selling Nothing

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An eccentric entrepreneur's dreams of success are stepped on when a billionaire stock investor with ..

Rs 565.25 Ex Tax: Rs 565.25

Kotler On Marketi

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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his..

Rs 1,515.25 Ex Tax: Rs 1,515.25

Market Like You Mean It Engage Customers Create Brand Beliersand Gn Fans for erything You Sell

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Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre ..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Marketers Toolkit The 10 Strategies You Need To Succeed Harvard Buness Essentials

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Covering everything from customer programs to ad campaigns to sales promotions, this is every market..

Rs 1,230.25 Ex Tax: Rs 1,230.25

Mastering the Art of Selling DVD

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Whether you want to sell homes, cars, financial services or an idea to your family or friend, follow..

Rs 1,135.25 Ex Tax: Rs 1,135.25

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

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The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4,037.50 Ex Tax: Rs 4,037.50

Real Time Marketing And PR

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Launch effective real–time communications to win in today's always–on world Gone are the days when y..

Rs 2,897.50 Ex Tax: Rs 2,897.50

Rising TideLessons from 165 Years of Brand Building at Procter & Gamble

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The history of brand innovation at Procter & Gamble, one of the most successful consumer goods c..

Rs 2,560.25 Ex Tax: Rs 2,560.25

Sell Like the BeMeeting Your Goal Is Easier Than It Looks

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Use Schiffman’s Power of Twelve to Sell Like a Natural! The reality is that there are few "natural" ..

Rs 451.25 Ex Tax: Rs 451.25

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