Notice:Welcome to Our Website upgradation is almost complete. If you are still facing disturbance or any other issues while browsing, you are requested to clear your browser's history and caches.Thank you for your patience.

Sales & Marketing

Sales & Marketing

Sort By:

Winning at New Products: Creating Value Through Innovation

by: Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers ev..

Rs 2950 Rs 2,655.00 Ex Tax: Rs 2,655.00

This is Marketing: You Can’t Be Seen Until You Learn To See

by: Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, markete..

Rs 1650 Rs 1,485.00 Ex Tax: Rs 1,485.00

You, Inc: The Art of Selling Yourself (Warner Business)

by: Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

Web [email protected] in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era


The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

High Impact Marketing That Gets Results

by: Ardi Kolah

High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Market Like You Mean It Engage Customers Create Brand Beliersand Gn Fans for erything You Sell

by: Al Lautenslager

Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre ..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Marketers Toolkit The 10 Strategies You Need To Succeed Harvard Buness Essentials


Covering everything from customer programs to ad campaigns to sales promotions, this is every market..

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

The 25 Sales Skills They Don???t Teach at Business School 1st Edition


Top-rated sales trainer Stephan Schiffman delivers the inside scoop on what the professors don't kno..

Rs 300 Rs 285.00 Ex Tax: Rs 285.00

Customer Loyalty Guaranteed

by: Chip R. Bell

Although more products and services are available than ever before, companies are still sending out ..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Corporate Blogging in India


A first of its kind, this book is a sincere attempt to consolidate developments in the area of busin..

Rs 500 Rs 475.00 Ex Tax: Rs 475.00

Category Killers: The Retail Revolution and Its Impact on Consumer Culture


Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenc..

Rs 2725 Rs 2,588.75 Ex Tax: Rs 2,588.75

Harvard Bune Riew On Thrivi in Emergi Markets

by: Harvard Business Review

Beat local companies at their game. If you need the best practices and ideas for gaining market s..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Sell Like the BeMeeting Your Goal Is Easier Than It Looks


Use Schiffman’s Power of Twelve to Sell Like a Natural! The reality is that there are few "natural" ..

Rs 475 Rs 451.25 Ex Tax: Rs 451.25

Rising TideLessons from 165 Years of Brand Building at Procter & Gamble


The history of brand innovation at Procter & Gamble, one of the most successful consumer goods c..

Rs 2695 Rs 2,560.25 Ex Tax: Rs 2,560.25

Brand Immortality


Properly managed, no brand need decay and die - immortality is within the reach of all. If the right..

Rs 925 Rs 878.75 Ex Tax: Rs 878.75

Guerrilla Marketi Research Marketi Research


Guerrilla Marketing Research simplifies and clarifies the many misconceptions about market research ..

Rs 750 Rs 712.50 Ex Tax: Rs 712.50

Chat with us