Sales & Marketing

Sales & Marketing

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You, Inc: The Art of Selling Yourself (Warner Business)

by: Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Web [email protected] in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Sweet Spot How to Maximize Marketing for Business Growth


What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25



A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Brands Under Fire

by: Ivan Arthur & Kurien Mathews

Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

Why Women Dont Ask: The High Cost Of Avoiding Negotiation And Positive Strategies For Change

by: Linda Babcock

Did you know that by neglecting to negotiate her starting salary for her first job, a woman may sacr..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by: Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

Tell The Truth Honesty Is Your Most Powerful Marketing Tool

by: Sue Unerman

Truth in advertising has long been something to ignore, or at least downplay. The role of advertisin..

Rs 2195 Rs 2,085.25 Ex Tax: Rs 2,085.25

The Marketing Code

by: Stephen Brown

If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack o..

Rs 1150 Rs 1,092.50 Ex Tax: Rs 1,092.50

Brand Anarchy Managing Corporate Reputation

by: Stephen Waddington

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and gover..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Vikram Kamats Sales Magic

by: Vikram Kamat

The economy has changed, the rules have changed and so have your prospects. They don't need informat..

Rs 495 Rs 470.25 Ex Tax: Rs 470.25

About Face: The Secrets of Emotionally Effective Advertising

by: Dan Hill

About Face shows how 21st century advertising can realize success by being 'on-emotion' first and fo..

Rs 1495 Rs 1,420.25 Ex Tax: Rs 1,420.25

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