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Battlecry: Winning the battle for the mind with a slogan that kills - (PB)


Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understa..

Rs 2,137.50 Ex Tax: Rs 2,137.50

A Concise Guide to Macroeconomics English


Understanding the Ground Rules for the Global Economy In this revised and updated edition of "A Conc..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Big Data Work

by: Thomas H. Davenport

Go ahead, be skeptical about big data. The author was--at first. When the term "big data" first came..

Rs 2,612.50 Ex Tax: Rs 2,612.50

Blue Ocean Strategy


The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languag..

Rs 2,370.25 Ex Tax: Rs 2,370.25

Bold How to Go Big Create Wealth and Impact the World


The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robo..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Building A Better Business -

by: Patrick Dixon

How to build a better business by one of today's most influential business thinkers. Starting from t..

Rs 755.25 Ex Tax: Rs 755.25

Cases in Advertising and Marketing Management Real Situations for Tomorrow s Managers


The authors, a professor of advertising and an advertising agency executive, draw on their practical..

Rs 2,465.25 Ex Tax: Rs 2,465.25

Citizen Coke The Making of Coca Cola Capitalism

by: Bartow J. Elmore

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, an..

Rs 3,035.25 Ex Tax: Rs 3,035.25

Cold Hard Truth on Men Women & Money: 50 Common Money Mistakes and How to Fix Them


This is simple advice, but it s often the simple advice that s easy to swallow and hard to follow. K..

Rs 1,757.50 Ex Tax: Rs 1,757.50

Development As Freedom


Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the ke..

Rs 1,800.25 Ex Tax: Rs 1,800.25

Earn what youre worth for


One of the most important assets you have is your earning ability: your ability to do something that..

Rs 660.25 Ex Tax: Rs 660.25

Essentialism The Disciplined pursuit of less


Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutiliz..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Family Law Law Express

by: Jonathan Herring

Law Express: Family Law is designed to help you to relate all the reading and study throug..

Rs 1,947.50 Ex Tax: Rs 1,947.50

Finance Basics

by: Harvard Business Review

Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming--but you have t..

Rs 536.75 Ex Tax: Rs 536.75



The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most pe..

Rs 617.50 Ex Tax: Rs 617.50

For Marx Radical Thinkers


Louis Althusser traversed so many lives… so many personal, historical, philosophical and political..

Rs 1,610.25 Ex Tax: Rs 1,610.25

From the Rat Race to Financial Freedom

by: Manoj Arora

From the corporate executive to the street vendor, everyone wants financial security, wealth and aff..

Rs 660.25 Ex Tax: Rs 660.25

Go Put Your Strenghts To Work


This books aims to change that. When employees learn how to truly apply their greatest strengths at ..

Rs 1,325.25 Ex Tax: Rs 1,325.25

Hatching Twitter


Since 2006, Twitter has grown from the accidental side project of a failing internet start-up, to a ..

Rs 1,705.25 Ex Tax: Rs 1,705.25

HBR Guide to Finance Basics for Managers


DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? ..

Rs 1,135.25 Ex Tax: Rs 1,135.25

HBR Guide to Office PoliticsHarvard Business Review Guides


Don't let destructive drama sideline your career. Every organization has its share of political dram..

Rs 1,168.50 Ex Tax: Rs 1,168.50



In this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management -..

Rs 1,515.25 Ex Tax: Rs 1,515.25

Making Customers Matter


Featuring Interviews with:William Johnson, H.J. Heinz Company Paul Skinner, Shell Oil Prod..

Rs 403.75 Ex Tax: Rs 403.75

No God But GainThe Untold Story of Cuban Slaverythe Monroe Doctrineand the Making of the United States


From 1501 to 1867 more than 12.5 million Africans were brought to the Americas in chains, and as man..

Rs 2,940.25 Ex Tax: Rs 2,940.25

Passion for Leadership Lessons on Change and Reform from Fifty Years of Public Service


From the former secretary of defense and author of the acclaimed #1 best-selling memoir Duty, a char..

Rs 2,655.25 Ex Tax: Rs 2,655.25

R Guide to Building Your Business Case


Get your idea off the ground. You've got a great idea that will increase revenue or boost productivi..

Rs 1,230.25 Ex Tax: Rs 1,230.25

Rupas Little Book Of Time Management


Time is a precious resource both irreplaceable and irreversible. We may not be able to capture time ..

Rs 185.25 Ex Tax: Rs 185.25

Shoe Dog


In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a compan..

Rs 1,135.25 Ex Tax: Rs 1,135.25

StandOut 20 Asse Your Strengths Find Your EdgeWin at Work


The Groundbreaking Strengths Assessment from the Leader of the Strengths Revolution In the years sin..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Start Up City Ten Tales of Exceptional Entrepreneurship from Bangalores Software Miracle


The book will be of interest to people looking to start businesses in the IT/software sector as it n..

Rs 850.25 Ex Tax: Rs 850.25

Strategies for the Future Understanding International Business


Have you wondered why international business seems magically simple in text books but inescapably co..

Rs 755.25 Ex Tax: Rs 755.25

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