This rediscovery volume makes The Meaning of the Mark available for the first time in a generation. ..
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An international bestseller, The Miracle by business journalist Michael Schuman offers a fascinating..
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Each chapter posits a consumer model with examples from the international community. Readers are inv..
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Think Like a Freak Intl: The Authors of Freakonomics Offer to Retrain Your Brain ...
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Nearly 70 per cent of employees in the UK aren't performing at their full potential. At the roots of..
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Nearly seventy years ago, the founding fathers of the Indian republic Mahatma Gandhi, Jawaharlal Neh..
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What is the best way for a company to innovate? Advice recommending "innovation vacations" and the l..
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It′s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses bec..
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