Author Information:
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.
48%
55%
92%
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Unbound – January 1, 1956
Rs 160.00 Rs 2,000.00 Ex Tax:Rs 160.00
25%
Differentiate or Die - Survival in Our Era of Killer Competition
Rs 2,996.25 Rs 3,995.00 Ex Tax:Rs 2,996.25
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