Author Information:

From 2010-2017, Rick Kash was the Vice Chairman of the Nielsen Co. Rick joined Nielsen when The Cambridge Group Strategy Consultants, the Co Rick Founded was acquired by Nielsen in 2009. The 1st book Rick wrote, in 2001, The New Law of Demand and Supply, accurately predicted that 3 Global trends would change the equilibrium between supply and demand which had existed for 300 years. These trends, Globalization, Technology and the Internet would forever increase the amount of supply, the ease with which supply was created, and the access to supply. The theory was that in a world of long lasting oversupply, businesses and business leaders would achieve competitive advantage if they changed their business model. In the old model where supply and demand were in equilibrium, Cos would 1st create supply and then go in search of demand to absorb the supply they had already created. In the new world of over-supply, the recommended model would start with a proprietary and advantaged understanding of demand....and, then create supply which better satisfied demand than competitors. The resulting impact would create higher revenues, margins and profits. In the 15 years since the book was introduced, Cos in every imaginable category...all across the globe have successfully adopted the Demand Model. Case histories and detailed methodologies are available in Kash's 2nd book, co-authored by Dave Calhoun, How Cos Win. The 2nd book was chosen by the Editors of Fortune Magazine as the most important business book to read in 2011.