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Author Information:

Jacky Tai headed the marketing department for several start-ups in the United States and Singapore where the brutal business environment showed him that what separates successful companies. He later joined International Enterprise Singapore (the former Singapore Trade Development Board) in 2004 to head its branding initiatives. He developed revolutionary training programmes that helped companies ranging from innovative start-ups such as abKey, Genometri, MXR Cubes and Y3 Technologies to established players like DBS Bank, Flextronics, Great Eastern and Keppel to understand branding strategies better. He also writes a branding tips column in E-Marketer magazine for the Marketing Institute of Singapore. In 2007, he became a Principal Consultant of StrategiCom, a B2B branding specialist. In the same year, he co-authored Transforming Your Business Into A Brand: The 10 Rules of Branding with Wilson Chew, also published by Marshall Cavendish Business.

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