Edward De Bono

Edward De Bono (born 1933) writes prolifically on the subject of thinking and conducts training in the same field. Many people know him as having coined the term lateral thinking, of which they consider him the pioneer. Born in Malta, De Bono studied at St Edward's College and subsequently gained a medical degree from the Royal University of Malta. Studying at Oxford as a Rhodes Scholar, he gained an honours degree in psychology and physiology and a D.Phil in medicine. He went on to complete a PhD at Cambridge, and to faculty appointments at Oxford, London, Cambridge and Harvard. He is married with two sons, and lives on the Channel Islands. He has written "62 books with translations into 37 languages". He has spent the last 30 years teaching thinking, including working with governments, corporations, organisations and individuals, speaking publicly or privately on many matters. He has started to set up SITO - the 'Supranational Independent Thinking Organisation' based in Malta, which he describes as a "kind of intellectual Red Cross". De Bono's work has become particularly popular in the sphere of business - perhaps because of the perceived need to restructure corporations, to allow more flexible working practices and to innovate in products and services.
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I Am Right, You Are Wrong - (PB)

by: Edward De Bono

I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renown..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

The Happiness Purpose - Paperback

by: Edward De Bono

First published in 1977, this extraordinarily prescient book sets out of Bono's method for achieving..

Rs 1895 Rs 1,800.25 Ex Tax: Rs 1,800.25

PUR ASAR LOGON KI CHAY AADAAT - (HB)

by: Edward De Bono

ندگی میں ہمارا واسطہ کئی طرح کی اشیا سے پڑتا ہے۔ اِسی طرح کوئی فیصلہ کرتے وقت کئی اقسام کے مختلف نکا..

Rs 600 Rs 570.00 Ex Tax: Rs 570.00

SOCH KAY NIRALAY DHANG

by: Edward De Bono

SOCH KAY NIRALAY DHANGسوچ کے نرالے ڈھنگ..

Rs 700 Rs 665.00 Ex Tax: Rs 665.00

Textbook of Wisdom - (PB)

by: Edward De Bono

Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In..

Rs 2195 Rs 2,085.25 Ex Tax: Rs 2,085.25

Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition - (PB)

by: Edward De Bono

Don’t chase the market leader, be the market leader.Edward de Bono, the bestselling author of Seriou..

Rs 1895 Rs 1,326.50 Ex Tax: Rs 1,326.50

Conflicts - (PB)

by: Edward De Bono

In today’s world we use an out of date thinking system to navigate our way through modern society, e..

Rs 1395 Rs 976.50 Ex Tax: Rs 976.50

Lateral Thinking: A Textbook of Creativity - (PB)

by: Edward De Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. Th..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

How You Can Be More Interesting

by: Edward De Bono

I am a big fan of Mr. de Bono's, but I was very disappointed in this book. I suggest that you stick ..

Rs 500 Rs 475.00 Ex Tax: Rs 475.00

Teach Your Child How To Think - (PB)

by: Edward De Bono

Edward de Bono, one of the world leading authorities on creative thinking, shows how parents can rai..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

Six Thinking Hats - (PB)

by: Edward De Bono

Six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant in 2019 as ev..

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

The Mechanism of Mind Understand how your mind works to maximise memory and creative potential - (PB)

by: Edward De Bono

Drawing on colourful visual imagery to help explain his theories and thought-processes, from light b..

Rs 1895 Rs 1,800.25 Ex Tax: Rs 1,800.25

Serious Creativity : How to be creative under pressure and turn ideas into action - (PB)

by: Edward De Bono

If you want to be the best, focus on your most valuable asset: the power of your creative mind As..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

How To Have Creative Ideas 62 Exercises To Develop The Mind - (PB)

by: Edward De Bono

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of ac..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

How To Have A Beautiful Mind - (PB)

by: Edward De Bono

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic s..

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

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