Edward De Bono

Edward De Bono (born 1933) writes prolifically on the subject of thinking and conducts training in the same field. Many people know him as having coined the term lateral thinking, of which they consider him the pioneer. Born in Malta, De Bono studied at St Edward's College and subsequently gained a medical degree from the Royal University of Malta. Studying at Oxford as a Rhodes Scholar, he gained an honours degree in psychology and physiology and a D.Phil in medicine. He went on to complete a PhD at Cambridge, and to faculty appointments at Oxford, London, Cambridge and Harvard. He is married with two sons, and lives on the Channel Islands. He has written "62 books with translations into 37 languages". He has spent the last 30 years teaching thinking, including working with governments, corporations, organisations and individuals, speaking publicly or privately on many matters. He has started to set up SITO - the 'Supranational Independent Thinking Organisation' based in Malta, which he describes as a "kind of intellectual Red Cross". De Bono's work has become particularly popular in the sphere of business - perhaps because of the perceived need to restructure corporations, to allow more flexible working practices and to innovate in products and services.
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Textbook of Wisdom

by: Edward De Bono

Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition

by: Edward De Bono

Don’t chase the market leader, be the market leader.Edward de Bono, the bestselling author of Seriou..

Rs 1895 Rs 1,800.25 Ex Tax: Rs 1,800.25

Conflicts

by: Edward De Bono

Think, don't fight.In today’s world we use an out of date thinking system to navigate our way throug..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

Lateral Thinking: A Textbook of Creativity

by: Edward De Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. Th..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

H+ (Plus) A New Religion

by: Edward De Bono

H+ (Plus) A New Religion? provides a framework for achievement through daily acts of help or co..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

Think!: Before It's Too Late: Twenty Three Reasons Why World Thinking is So Poor

by: Edward De Bono

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bo..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Happiness Purpose

by: Edward De Bono

First published in 1977, in this extraordinarily prescient book Edward de Bono sets out his method f..

Rs 1450 Rs 1,377.50 Ex Tax: Rs 1,377.50

How You Can Be More Interesting

by: Edward De Bono

I am a big fan of Mr. de Bono's, but I was very disappointed in this book. I suggest that you stick ..

Rs 500 Rs 475.00 Ex Tax: Rs 475.00

THE IMPORTANCE OF POSSIBILITIES

by: Edward De Bono

"The hypothesis is a tool in our search for the truth...Without possibilities we stagnate in yesterd..

Rs 225 Rs 213.75 Ex Tax: Rs 213.75

The Free Mind - ( PB )

by: Edward De Bono

Edward de Bono believes in freedom but he poses the question: “If you cannot see clearly are you mak..

Rs 395 Rs 375.25 Ex Tax: Rs 375.25

Five-Day Course in Thinking

by: Edward De Bono

First published in 1967, this remarkable title from one of history’s greatest minds remains a must-r..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Six Thinking Hats

by: Edward De Bono

Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time...

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

The Mechanism of Mind Understand how your mind works to maximise memory and creative potential

by: Edward De Bono

Drawing on colourful visual imagery to help explain his theories and thought-processes, from light b..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

Serious Creativity A StepbyStep Approach to Using the Logic of Creative Thinking

by: Edward De Bono

If you want to be the best, focus on your most valuable asset: the power of your creative mind As c..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Why So Stupid

by: Edward De Bono

About Author: Edward de Bono has been called 'the father of thinking about thinking'. He has written..

Rs 550 Rs 522.50 Ex Tax: Rs 522.50

Intelligence Information Thinking

by: Edward De Bono

Edward de Bono has stated in his book that the qualities of intelligence, information, and thinking ..

Rs 195 Rs 185.25 Ex Tax: Rs 185.25

How to be More Interesting

by: Edward De Bono

How to be More Interesting is the classic work about changing yourself and how others see you from t..

Rs 1095 Rs 1,040.25 Ex Tax: Rs 1,040.25

I Am Right You Are Wrong From This to the New Renaissancefrom Rock Logic to Water Logic

by: Edward De Bono

I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renown..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Simplicity

by: Edward De Bono

Simplicity is THE classic work about making the complicated simple, from world-renowned writer and p..

Rs 1095 Rs 1,040.25 Ex Tax: Rs 1,040.25

How To Have Creative Ideas 62 Exercises To Develop The Mind

by: Edward De Bono

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of ac..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

How To Have A Beautiful Mind

by: Edward De Bono

Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable..

Rs 1295 Rs 1,230.25 Ex Tax: Rs 1,230.25

The Six Value Medals: The Essential Tool for Success in the 21st Century

by: Edward De Bono

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisio..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50