W. Chan Kim

W. Chan Kim is a South Korean business theorist, he is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.
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Red Ocean Traps

by: W. Chan Kim

As established markets become less profitable, companies increasingly need to find ways to create an..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Blue Ocean Leadership

by: W. Chan Kim

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by: W. Chan Kim

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 mi..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

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