Michael J. Silverstein

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by: Michael J. Silverstein

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative a..

Rs 995 Rs 199.00 Ex Tax: Rs 199.00

The 10 Trillion Prize Captivating thely Affluent in China and India

by: Michael J. Silverstein

This is the first detailed look at the new generation of consumers in emerging markets - how they th..

Rs 2195 Rs 2,085.25 Ex Tax: Rs 2,085.25

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