Eric Ries

Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
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The Startup Way

by: Eric Ries

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. N..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

The Lean Startup How Constant Innovation Creates Radically Successful Businesses

by: Eric Ries

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new a..

Rs 1795 Rs 1,436.00 Ex Tax: Rs 1,436.00

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