W. Chan Kim & Renee Mauborgne

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Blue Ocean Strategy Reader

by: W. Chan Kim & Renee Mauborgne

The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in pri..

Rs 4395 Rs 4,175.25 Ex Tax: Rs 4,175.25

Blue Ocean Strategy

by: W. Chan Kim & Renee Mauborgne

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languag..

Rs 2495 Rs 2,370.25 Ex Tax: Rs 2,370.25

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