The Encyclopaedic Dictionary of Marketing
The Encyclopaedic Dictionary of Marketing
By:
-
Rs 150.00
- Rs 300.00
- Ex Tax :Rs 150.00
- Price in loyalty points :150
You saved Rs 150.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
We are offering a high discount due to slightly damage.
In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: general marketing; consumer behavior; advertising; sales promotion; sales management; retailing; international marketing; E-marketing; and services marketing.