Great Business Letters in a Week Paperback – February 1, 2003
Great Business Letters in a Week Paperback – February 1, 2003
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Publication Date:
Nov, 30 -0001
Binding:
Paper Back
Availability :
In Stock
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This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:
Starting, structuring and ending letters
Direct mail- avoiding the common pitfalls
Service letters- making them warm and approachable
Information letters- making them clear
Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch