Reputation Economics: Why Who You Know Is Worth More Than What You Have

Extra 10% off all orders from 12 to 9 am

MIDNIGHT10

Reputation Economics Why Who You Know Is Worth More Than What You Have

Reputation Economics Why Who You Know Is Worth More Than What You Have

Reputation Economics Why Who You Know Is Worth More Than What You Have

By: Joshua Klein

0 reviews Write a review

Publication Date:

Nov, 05 2013

Binding:

Hard Back

Availability :

In Stock

Rs 6,221.25
Rs 8,295.00
Ex Tax :Rs 6,221.25
Price in loyalty points :2655

You saved Rs 2,073.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: Where Avis is currently discounting car rentals based on Twitter followers Where Carnival Cruise Lines are offering free upgrades based on a Klout score Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer’s reach and reputation online Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.