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Marketing Communications,

Marketing Communications,

Marketing Communications,

By: N/A

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Publication Date:

Jan, 01 2005

Binding:

Paper Back

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In Stock

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Marketing Communications rapidly established itself as an international best-seller and has been listed as a Marketing classic by the Marketing Society and as a "Marketing major by the Chartered Institute of Marketing. The book is recommended reading for the CIM s Marketing Communications module in the new Professional Diploma in Marketing. The authors real business understanding of marketing communications in universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC Planning System is applied throughout the book.