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Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet.
The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.
| Publication Date: | 05/06/2000 |
| Number of Pages: | 192 |
| Binding: | Hard Back |
| ISBN: | RP9780002572224 |
| Categories: | RP - Current Affairs Books starting from Rs.100 April |
