Mike Soutar has spent four decades building businesses, leading teams and helping ambitious people fulfil their potential.
Best known as an ruthless interviewer on the BBC’s The Apprentice, he has spent more than a decade putting entrepreneurs under pressure, testing their ideas and uncovering the strengths and weaknesses that often determine success or failure.
His insights come from experience as well as observation. He co-founded ShortList Media during the financial crisis, growing it from five people into a 200-strong company before leading its sale. Earlier in his career he led and transformed brands including Smash Hits, the Evening Standard and Kiss FM.
His first book, Next Gen CEO, draws on lessons from boardrooms, start-ups and business turnarounds to provide practical advice for leaders navigating constant change. Packed with memorable, real-world stories and useful frameworks, it is designed to help readers lead with greater confidence, clarity and impact.
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