Erin McGoff is an award-winning filmmaker and content creator—known as the "internet’s big sister" through her AdviceWithErin branding. McGoff has built a significant online presence with millions of followers, delivering candid career and life advice for Gen Z and Millennials. She received a Pulitzer Fellowship in 2017 and was named a Forbes 30 Under 30 recipient in 2025. Her impact has been recognized by publications like the New York Times, Washington Post, Wall Street Journal, Business Insider, among others, and she is currently a contributor to CNBC. McGoff lives in Washington, D.C., with an occasional trip up to her cabin in the Catskills she custom-built, with her
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