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Weird Ideas That Work By : Robert I. Sutton

Weird Ideas That Work
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  • Author: Robert I. Sutton
    Publication Date: 06/06/2007
    Binding: Paperback
    Availability: Out Of Stock
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Creativity, new ideas, innovation in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. "Weird Ideas That Work" codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly and creative.

Book Details

Number of Pages: 100 Pages
Bar Code: 9780743227889
Publisher:
Book
What's in the Box? 1 x Weird Ideas That Work

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